Ferre Gifts – Branded Merchandise As Promotional Items

When you are promoting your brand or company, you would not want to settle for anything less, and so you always opt for the best. This is why, nowadays, companies have dedicated a huge budget for their clients by giving away branded gifts to let them know how much they are valued. Along with all branded items, Gianfranco Ferre products have also joined the bandwagon.

Gianfranco Ferre, named as the architect of fashion, has already gained and contributed so much in the fashion industry. His fashion line, which is named after him, is considered as one of the top-notch fashion houses. And with the rise of branded products used as promotional items, surely his products which can be called as Ferre Gifts has also made it to the list.

Common Ferre Gifts for Promotional Purposes

All of these promotional materials have a thing in common. They are all made from the Gianfranco Ferre fashion house, which means they possess the quality material used for their creations and the popular embossed emblem of Gianfranco Ferre. Here are some of the commonly used Ferre products for use as promotional gifts.

  • Ferre pen. This is one of the ideal Ferre Gifts for executives. You can print your logo on the pen. It is the classic metal twist pen with tungsten carbide ball. It’s refilling style can be compared with Parker.
  • Ferre travel document holder. This has the GF logo is printed on the outer and inner part. It has large pockets, a space enough for passports, and boarding passes. This is an ideal gift to clients who are most likely traveling now and then. This will be a handy item to place their documents.
  • Ferre leather card holder. This is made of high class leather, which makes it an elegant promotional gift.
  • Ferre men’s wallet. Made from premium leather as well, this makes an impressive gift to male clients. It has credit card compartments and a transparent pocket for identification card or driver’s license.
  • Ferre ladies purse. The business industry is no longer male-dominated, and so Ferre Gifts for women are also available. It has the same compartments as the men’s wallet but has a feminine design.
  • Ferre neck ties. GF neck ties have been known to have elegant prints and style, which makes it a good promotional gift for office clients and even your employees. Being able to promote your business wearing branded ties is never a bad idea.
  • Ferre fragrance gift sets. The GF fashion house is not limited to apparels and accessories. They have already ventured into perfumes. An ideal promotional gift to a lady executive, these Ferre Gifts can surely close the deal.

Wedding Party Gift Ideas

A number of people play an important part in making your wedding celebration a success. A well chosen wedding party gift is the best way to thank all the people in your wedding party who helped make the day so memorable for you. Here we have some ideas that tell the members of your wedding party, in the best way possible, how much you appreciate their being around on your special day:

  • Wedding party gifts for female attendants (including the Maid of Honor and the Bridesmaids): A favorite gift option for the most important people in your wedding party is jewelry. A simple, yet elegant necklace or bracelet is bound to be loved by all. Consider hair jewelry, like a bejeweled barrette, as well. A variation on this is a decorated jewelry box. For an added personal touch, consider getting it engraved with their names.

    For Maids of Honor and Bridesmaids who love surrounding themselves with sweet smells, great gift options include a bottle of perfume, votive candles and aromatherapy kits. For those who love looking good, think of gift ideas such as a make-up kit, a manicure and pedicure set or even a spa set. Maids of Honor and Bridesmaids who love good food and wine will love a bottle of fine wine and a box of chocolates. Yet another option for these foodies is a set of gourmet cookbooks or a collection of fine and rare spices or even a set of gourmet teas and coffees. The music lovers in your wedding party are sure to appreciate a set of CDs from their favorite artist just as much as the movie freaks will enjoy a DVD or two. And for those who love to have a good time, a set of margarita glasses or wine glasses works great!

    A new trend in wedding party gifts is gifting an experience as opposed to a thing. This can include just about anything from a day at the spa to creative classes to concert tickets to a favorite band.

    Other popular wedding party gifts for your female attendants include handkerchiefs, evening bags, photo frames, stationery, candle-sticks and decorative items.

  • Wedding party gifts for male attendants (including the Best man and the Groomsmen): It’s tough enough finding a gift for one guy, so it is understandable if the task of finding gifts for all the men in your wedding party seems practically impossible. But help is at hand – we have for you some great ideas for gifts for the men in your wedding party.

    Popular wedding party gifts for male attendants include leather wallets, Swiss army knives, cuff links, leather shaving kits and silk ties. For those who are into the great outdoors, gift options include binoculars, camping and hiking gear, fishing gear, protective eye wear and a cool back-pack. Show the sports lovers in your wedding party how much you appreciate their help with some sporting gear like golf or tennis accessories. For the busy executive, a smart organizer, an engraved pen set or business card holder and personalized stationery make great gifts. And almost every guy we know would love to get a cool tool box, a barbecue set or a smart set of beer mugs.

    Gifted experiences work very well with men too. This could again be anything ranging from a creative class to tickets for the next big game to an adventure trip like white water rafting.

  • Six Transformative New Best Practices For a Healthy, Vibrant Auto Industry

    What a year 2009 was for the once dominant and powerful auto industry. Saturn and Pontiac are out. Fiat and Tesla are in. Two of the Big 3 ‘survived’ bankruptcy – and the verdict is still out on their long term fiscal viability. Nearly 1800 dealerships have or will close by this time next year. Ten million new cars were sold in 2008 versus 16 million in 2007, and it looks like this year’s results will be even worse. The economic and human trajectory of this demise, collapse and to a high degree, mismanagement, of the domestic leaders has yet to be truly calculated.

    In the midst of such a shocking 12 months, what does the industry do to create a transformative working and healthy model? Is there enough ‘forward thinking’ in the minds of the multi-generational industry leaders and dealer owners that can shift this industry into the marketing giant it once was? Are there enough players to transcend the old ways of doing things with a new paradigm that mirror today’s sophisticated and transparent buying options now available to 21st century consumers?

    To help get a jump start, here are six transformative new business practices that will shake up the old and offer the auto industry an opportunity to land squarely on all fours.

    1. Lose the ‘tude, Dude

    Car buyers have very little interest in negotiating. In fact, most loathe it. Women, for example, often have powerful positions at her workplace. While an estimated 80% of women initiate and motivate the family car purchase, many of those women expect their significant other or, the nearest man, to go with them to the dealership to ‘buy the car’.

    Women-Drivers.com, a consumer rating web site connecting women to women-friendly car dealers, reports that even as women account for 54% of new car purchases 62% of them visit the dealership with another person, and, 78% of the time it’s a man – even when the car is exclusively hers.<

    The classic days of piranha car salesmanship are over. The one -liners like “Hey little lady, what can I do for you today?” or ‘This deal is good today only’ or the ‘I have to check with my manager again on this”, or, my all time favorite “Let’s wait until your husband gets here.” – are coming to a close.

    With traditional WOM (word of mouth) now being expressed in social networking platforms, as well as car dealer rating websites like Women-Drivers.com or Dealer Rater.com the days are numbered for the old-school car salesperson.

    So, what can the new rules of engagement be for the salesperson?

    • Treat consumers respectfully. Don’t assume anything about anyone coming through your doors based upon their looks, clothes, age, style, marriage status and depths of wallet size. Ever.
    • Debates ensue about whether female or male customers are to be treated the same or differently at the car dealer. Here’s the skinny.
    • Women use more words than men in a given day and are more social with a need to share more frequently – in words and in writing. So, when a woman comes into your showroom, listen (which actually means, stop talking). Listen to what she says, not what you think she said or what you think she meant. Speak with her, not to her.
    • Don’t waste time going back and forth taking every single line item and pricing request to the manager. As a sales advisor, you are the expert and should be granted the responsibility to make the call. Customers are busy and being held ‘hostage’ for an hour or two is simply a waste of time. In our today world of ‘I am so busy’, working professionals and parents are not interested in wasting their number one precious resource- time. Be a solutions provider.
    • No smoking outside, or standing around in the parking lot with colleagues.

    2. Change the Pricing Paradigm

    Humans are such creatures of habit. And ‘industries’ are just enormous groups of humans, so as a natural extension, industries have habits, too. But as societies and customers shift and evolve, so, too, must industries.

    Back in the day of buggies, men negotiated for their horses. And, so, it went for cars. In the 1970’s and 80’s, the divorce rate started to climb, women were entering the workforce in non-traditional roles, and families started having fewer children. The long standing dance of negotiation that is 100 years old simply is out of context today.

    While many customers love haggling, the truth is that a ‘good deal’ is completely subjective. Most consumers truly have no idea what the qualitative value of a good deal is.

    Saturn and Scion are clear about the writing on the wall. Short of collusion, the industry can simply flip the switch. Go to one price shopping. OEM’s can build in respective margins; dealers build on theirs, and add in any other hidden cost that may need to be absorbed.

    Dealers still will still have sales, rebates, coupons and trade-ins as ways to market and keep competition strong. One price shopping will save the dealerships’ time and increase efficiency. Think about how well a car company will do if they market themselves as the brand that guarantees customers can buy a car in one hour(1). Paperwork included.

    Why is it we are OK with a six percent or $12,000 sales commission payment to our neighborhood realtor on a $200,000 home, but not a flat fee of $1,000 – $1,250 (4.-5.0% commission) when purchasing a $25,000 vehicle?

    3. Shift the Employee Make-up & Compensation Model

    The current physiological make-up of car salespeople does not mirror that of the car buyer. Specifically, in 2007, 93% of all car salespeople were men. While women buy 54% of all cars, they request 65% of all mechanic work done at dealerships. It’s great that women are the ones fielding the customer service calls at dealerships, and, to a high degree managing the Service Centers.

    But that is not enough.

    Build the sales force up to 50% women – and hire more minorities Encourage more women in executive and managerial posts; from the Board of Directors to sales and product managers, including General and Sales Managers at the dealer level.

    A dimple in this old boy’s club occurred in early October when General Motors announced that Susan Docherty was elevated to Sales Chief. Bravo. Keep the dominos bumping.

    The annual turnover for an average dealership sales team is 100%. There is an overwhelming cost to this. According to The Total HR ToolKit for Auto Dealers published by John Putzier, President of Auto-Motivation.com, “Between lost productivity, recruiting, selecting and training, the calculated cost to replace a $40,000 salary is almost $50,000.”

    Pay salespeople a decent wage, a commission or bonus structure, provide benefits to them and make them happy enough that they are respected by the business, and they won’t shift gears to another dealership or another industry after 10 months on the job.

    4. ‘Small’ does not have to mean ‘Frumpy’

    What is it about smaller cars in our country? Must the industry continue to make smaller vehicles look like full or mid-sized cars, only downsized? There are younger and more eco- and cost-conscious consumers just waiting to buy smaller cars.

    Provide small or compact sized vehicles with their own design cues, and offer the consumer an alternative to a matchbox on wheels. Much like the 2003 Mini Cooper S introductions, create a smart look, with a safe and technological sound product at an affordable price. And, mitigate the mini-me’s.

    5. More Moms & Abs in Ads

    Sexy women have been used in all traditional media to sell cars since the dawning of this enterprise. Margery Krevsky’s 2008 book “Sirens of Chrome: The Enduring Allure of the Auto Show Models” is a remarkable photograph collection of how automobile companies have used thrilling and glamorous women to sell cars. Whether in the sexy TV commercials or at the international auto shows, this age old use of ‘Sex Sells’ is still in play today.

    With so many women buying cars today, it’s time for advertising campaigns in the automotive industry to bring on the boys and balance things out. Inject a few more hot men who are not necessarily NFL types speaking forcibly into the camera. Begin using men to appeal to the female buyer. Soccer dads, too.

    And, add more moms- regular moms, too. Of different ages and flavors. Let her see herself in the ad-driving, with her children in tow, as she really is. And please, please show moms who are doing their marketing driving other vehicles other than just the sacred mini van.

    6. Get off your High Horse (Power)

    The electric carriage came almost 60 years before Fords’ Model T.

    Yet, the electric car has always been a step-child. With America’s addiction to gasoline, we ignored its benefits and distilled any opportunity for mass appeal, until, of course, most recently. Toyota with its Prius and the Chevrolet Volt are the front runners and favorites in this small arena.

    Tesla Motors and other auto companies are coming on strong. Tesla will not be moving to Detroit anytime soon; in fact, they won’t be moving there at all. They see themselves a much more technologically advanced, sophisticated company – and so are headquartered in Silicon Valley.

    Tesla has recently received two sources of funding: one from the United States Department of Energy, and a second from Daimler AG who purchased 9% of the company to get a big foot in this new auto frontier.

    Tesla has real challenges, but its vision is that the electric vehicle (EV) be mainstream in the next decade. China alone has over 200 companies creating and working on electric vehicle’s (EV) batteries, cars and charging infrastructures.

    I know old habits are hard to break – both for consumers and especially, a long enduring industry. But, it’s a new day. As the industry sits ‘idling in the service center’ (so to speak) waiting for the recession to pass, its time to take a look at some new best practices that can be long lasting and difference -making to build back a healthier, more vibrant car business.

    Corporate Gifts For Loyal Business Associates

    In order to promote your business, find ideal corporate gifts that are carefully and artistically made to attract business associates and most of all customers. You can find a huge selection of gifts online, from simple to unusual ones. By browsing online, you can also get fresh information about the in and out of corporate gift giving.

    Corporate presents are traditionally used to rejoice celebrate company affairs and personal affair of employee, such as wedding and birth of a child. They are also typically given during festive seasons, given as incentives for a successful completion of difficult job or training project, given as medium to keep existing customers and attract new ones, and given during promotion and retirement day.

    Let your business partners, shareholders, customers, clients and other business associates remember your business brand by giving them the right corporate gifts. Make them really work by including your company name or logo, and other details of your business. There is a myriad selection of corporate items that are available online to ensure that the loyalty of your business associates is in you. If chosen carefully, the present will help you retain your existing clients and customers, as well as attract new prospects. Giving presents to them is nice gesture to show the good image of your company.

    There are several occasion every year that giving corporate gifts is acceptable. Consider matching items for those festive seasons. You can research online where there are some experts who can give you tips and advices about appropriate and unusual corporate gifts for every occasion. There is also an option that can have your purchases customized to meet your needs. All you need to do is to find and select the ones you like the most and then have your company logo, color or name be included in the detail of each gift.

    Corporate presents come in different choices: gifts for clients, executive, employees and retirees. Some of
    them were designed for men and other were for women. For male recipients, you may consider personalized beer steins, flasks, cufflinks, money clips, gym bags, pocket knives, grooming kits and the likes. And for women, personalized handbags, cosmetic bags, journal, leather wallets and jewelry boxes are among the great choices to choose from.

    Consider office and desk accessories for executives and employees. Gifts are not just only for branding, but they can also make milestone and thank you gifts for office mates. For your workaholic colleagues, you may consider desk organizers, business card holders, desk clocks, paper weights, letter openers, bookends and other useful items they can use while at work. Again, personalize your choices but this time have their names or initials be included. A personal message or phrase can also be added. Personalized gifts for colleagues are a way to motivate them to continue doing great jobs. Keep in mind that corporate gifts doesn’t need to a fortune, but should be in good quality. Never compromise the quality of your gifts just because you want to save money. Remember, you want to increase brand awareness to public. Keep your image good by giving good quality of corporate gifts.