The UFC Teaches Product Managers How To Fight For Their Product

Product pricing? How boring. Working with development teams? Yawn. Mixed Martial Arts fighting inside of an 18′ chain-link fence – bring it on! I recently had a chance to watch the Ultimate Fighting Championship’s (UFC) broadcast of UFC 128 – a pay-for-view fight between 10 different men. In the end, I had seen a lot of punches, kicks, blood, and important lessons about product management. Do I have your attention now?

What Is the UFC?

The Ultimate Fighting Championship (UFC) is an organization that stages fights between mixed-martial arts fighters. Two men enter an octagonal ring that is enclosed in chain-link fencing and then proceed to kick and punch each other until either 3 rounds of 3 minutes is up, one of the two fighters “taps out”, or the referee calls the fight.

These fights quickly turn into a bloody mess. Unlike the sport of boxing, UFC matches allow for powerful kicking and that changes everything. A strong kick delivered to the side of an opponent’s head can quickly end a match

The event that I watched, UFC 128, consisted of 5 separate bouts with the final bout of the evening being between two major UFC stars: Shogun vs. Jones.

Advertise Everywhere

The fight fan in me was up for watching some serious physical confrontations. The product manager was just in awe of how well the whole event was being executed. The UFC product managers find themselves in a tricky spot: their product is a one-shot deal (fight night), they need to make the most of that 3-hour event. They don’t get second chances.

The fight takes place in an octagon shaped ring. What this means is that unlike as in boxing, the fighters don’t really have their own “corner”. Instead, they stand along one side of the fence before the match starts.

What caught my eye was that as the fighter entered the ring, his support team would crawl up the outside of the fence and drape a banner over the inside of the fence. As it unfurled, you could see that the banner was packed with the logos of various products. The end result was that during the 2-5 minutes that each fighter was in the ring before the match started they were almost constantly being filmed and the logos on the poster filled every TV screen in the bar that I was in.

Just to take this idea one step further, the fighters themselves are also walking billboards. You don’t wear a lot of clothes while you are doing this kind of fighting. What you do wear are fighter’s shorts. On the shorts of all of the fighters this evening were logos and brand names for various companies and products. As long as the fight was going on, those brands were out there doing their work.

Always Be Upselling

I said that the UFC product managers had to move quickly because their product only exists for a short time (during the broadcast). One of the things that the product managers needed to do was to sell as much of their next product as they could. In this case, the UFC product managers wanted to sell pay-per-view subscriptions to their next broadcast: UFC 129: St-Pierre vs. Shields.

What this meant for the viewers was that during the evening we were constantly bombarded with ads for the upcoming fight. What caught my eye was that the frequency of these ads picked up as we got further into the evening. Clearly what the UFC product managers wanted to do was to capture the excitement and anticipation that we were feeling and to try to associate that with their next fight.

I don’t think that the expectation was that very many people would sign-up to watch the next fight during this event. Rather, what I think that the UFC product managers were trying to do was to condition the viewers to respond to their advertising message when they started to push it in earnest. We’d take our positive association with it and open our wallets and make a call to sign up for the next broadcast.

Lead Up To The Big Payoff

Whenever you have a broadcast fight like this you need to make sure that your customers feel as though they are getting their money’s worth. To make this happen you can’t just start the show with your main event. Instead you have to work up to it.

Comedians have opening acts and in the case of this UFC broadcast there were 4 bouts before the main event. Each one of these events offered fighters that were just a little bit better known than the ones who came before.

This building of excitement for the final match is done on purpose for the UFC event. A pay-per-view event like this can cost upwards of $200 to watch. It is very important that the people who pay this kind of money end up feeling as though they got their money’s worth. This means that the excitement has to be built up as the final fight approaches.

The nature of this type of fighting is that that final fight might not last that long – somebody might win very quickly. That means that the UFC product managers need to have made sure that the whole event lasted for several hours just so when their customers switch off the set they feel satisfied no matter how long the final event ended up taking.

Know Who Your Customer Is

Finally we come to what might be the most important point of all: the UFC product managers really need to know their customers. I now know this because it turns out that I didn’t know who their customers really were until I saw this fight.

You need to be able to picture the scene: I was in a crowed bar and the UFC fight was on something like 20 screens that were on all around me. The guys in the bar were watching the fights like guys do: somewhat reserved and wincing whenever a fighter got a good shot in. The women, however, were out of control. They were yelling at the screen, standing up on chairs to get a better view and shouting things like “Kick him! Kick him” whenever a fighter fell down.

Would I have guessed that the most rabid UFC fans would have been all of these beautiful, slightly drunk, well-dressed women? Nope. However, it turns out that they are. What this means for the UFC product managers is that they need to tone down the traditional male orientation of their broadcasts and make sure that they appeal to the fairer sex. That’s one of the reasons that things like “ring girls” are only given an occasional quick camera shot – it doesn’t appeal to the UFC’s hard-core customer base: women.

What All Of This Means For You

Where do we learn to be better product managers? I wish that I could say that there was some class, book, or certification that would magically give you all of the product management training that you need. I haven’t rolled my AccPM training out yet so for now no such thing exists.

Instead, we need to look all around us and keep our eyes open in order to learn. The UFC matches are one such place. The UFC product managers understand that they have a very special product that will only exist for a brief moment in time – they have to move fast. While they have your attention, they are always upselling, they are always building to something bigger and better and they have a very clear understanding of who their customer is.

It really doesn’t matter what you think of UFC fighting. What you need to understand is that this sport has shot from relative obscurity to become one of the most popular sports almost overnight. If you’d like your product to experience the same type of popularity, you had better start watching more UFC fights…!

Impressive Appearance of Pure Italian Leather Wallets

The pure Italian leather wallets are one of the most expensive kind of thing you can have. When you have this sort of stuff you are certainly a person with much money to spend for this already speaks for you. Italian leathers are known to be extra soft and light to carry. They are also known to be very costly but highly impressive.

Bill holders such as these Italian leather wallets are favorite get-along accessories of sophisticated women. These feature different sizes with gorgeous colors and soft-to-touch feeling. The inside of these money carriers have pockets for credit cards, identification cards, calling cards and for photos that can be inserted neatly. These leather stuffs can be the folding type or just the long square types which can be elongated or fairly square.

The male version of these Italian leather wallets are not far from that of the women’s. However, the male version is usually the folded type which can be easily slipped into their inner suit pockets or at the back pocket of the pants. There are options to choose from for there are those with bill clips to organize the money inside these bill holders.

The Italian leather wallets can be elegant gifts for any occasion. These are the most common thing you can give to a male friend who shall be surely delighted to received it from you. You can your gift personalized by having it monogrammed which is more appropriated for the soft types. Take note that pure leather can be very sensitive so extra caution must be taken so as not to discolor or tarnish the material of the wallet.

Personalizing your Italian leather wallets when give as gifts carry that extra touch of concern coming from you. Always remember that anything that is personalized carried with it the essence of the person and his spirit of sincerity. These gifts are very useful and can be treasured and cherished as something special coming from you. The personalized gifts bear the impression that you are really thinking about the recipients when you gave these items to them.

There are several styles of Italian leather wallets which you can always give to suit the personality of your recipients. Your recipient can be the executive type or the businessman kind or just the simple and ordinary man. With these various styles and designs you can always opt to give the appropriate kind to nay of your recipient. Make sure that when you give something the recipient will be able to appreciate it not because of the value of your gift but because of its usefulness.

Giving Italian leather wallets to women as gifts can be very exciting. There are varying fabulous colors and styles you can choose to suit your female friend’s personality. These gift items are truly useful to them and will surely be more than glad to receive these stuffs from you.

You can visit some websites online where you can a wide array of exciting selections to choose from. There are online catalogs where you can readily browse and check for those items that fit your needs. There are corresponding prices on these items which you can readily check to fit your budget for some Italian leather wallets.

Are the Blind Leading the Blind in Business Today? What You Need to Know Before You Open Your Wallet

Everyday, I receive newsletters and read blogs from people at organizations that provide business advice. These groups charge people money to be a part of such groups. Women and “Mompreneurs” are particularly targeted. Beware. I’m going to help you learn how to sift through the posers, fakers, wannabes and alleged “experts”, “gurus”, “divas” and “launchers” who are essentially stealing your money.

Upon close examination, it seems the women at the top of these groups claim to provide empowering information and data for those starting and growing small businesses. The reality is you likely know at least as much as they do, if not more. I would estimate that about 98% do not have the expertise, experience nor education to help you be successful.

There’s no point in naming names here, but some of the larger women’s online business groups charge between hundreds to thousands of dollars per year just for the “privilege” of being a member. Don’t kid yourself with the free-level membership offering because they are just building a database so they can target you with countless emails encouraging you to “get more” when you upgrade to the paying level of the membership. And good luck opting out of those.

Some of these Muckety Mucks are making a boatload of money while NEVER having been a leader/manager/executive in any company – big or small. Some have never owned a small business before. Some have NEVER been in sales, marketing or operations. Some have been an executive but it was decades ago so they don’t understand 21st Century and how to mesh the new technologies with tried and true traditional business strategies.

Instead, they are modern-day snake oil types who simply use either ghost-written articles or ask YOU to submit content to populate their relatively useless websites. So think about it: You’re paying for your user-generated content to people who may not have a business license, certification, degree or at least worked at a mid-management. Stop flushing your money down the toilet on these leeches.

These are very strong allegations, but how do I know? I’ve written the content, the blogs, etc. and gotten zip in return. I spent the money in the past but never made one sale thanks to being part of a group that has thousands of members. You know who WAS and still is making the money, right? That’s right, the “lady experts” who are running the sites.

I guess because I am not insecure I have always shared my knowledge freely, mentored and coached on my own time. I didn’t go out and get a certificate from some fly-by-night online school and charge for it. Instead, I took the knowledge I received from people at ABC Television, The Walt Disney Company, Intel, Cisco Systems and Pepsi and applied it with patience to those who needed the knowledge and expertise of someone who not only has “been there and done that” but is STILL doing it. It’s basic human decency – especially in this economy.

This blog/article is not meant to be me patting myself on the back, but instead I would like you to closely look at what you are spending your dollars on in 2012. Stop wasting your precious money on groups that are incestuous and simply just trying to constantly sell to each other. Let me give you an example.

There is a Facebook Business group that has over 10,000 members. No one manages the group. Instead, each and every day it’s filled with thousands of posts from people hawking their wares. They are ignoring the free, educational posts that could make them successful. Instead, they just post and post and post and do not bother to read the previous posting on best practices in business.

So here are the takeaways from the above:

• Really (and I mean really) investigate the leaders of groups, organizations, chambers, networking groups, etc. before you invest a penny. It will be well worth it. This applies to both online and face-to-face groups. Peel the layers back and see if there is anything truly educational that you can’t learn on your own that they can provide. Otherwise, the web is a plethora of information*

• Do NOT spend dollars for the sake of “networking” unless you positively know there is something valuable or tangible that you will learn and apply to your business These types of groups are rare and rarely free!

• Take the opportunity and use free consultations. You’ll get more in that no-cost hour than ten $25 lunches where someone is trying to get you to buy into their MLM, energy drink or skin care line.

“Do NOT be fooled by “chief executive ladies” who promise to get you in the press. What’s pathetic is these same groups charge EXTRA for that service. One mention in the press is NOT going to put you or your company a household brand. If you want to get noticed, pay a decent publicist for a couple of months or build your own media list a little at a time or simply subscribe to HARO (Help a Reporter Out). It’s free…just like the advice you got right here.

I’ve owned a couple of businesses in the last 4 years after 25+ in four Fortune 500s and I just had to share with you the pitfalls of being a small business person – male or female, boomer or not – in the 21st century. Don’t be the best kept secret after paying for empty promises from groups that see you as prey. You’re smarter than that. Don’t just have a Merry Christmas; Have a Happy and Prosperous New Year.

*Write me if you would like a list of sites that are chock full of reputable people who are genuinely experts.

About Mary Ann McQueen Butcher

Mary Ann McQueen Butcher is the Managing Partner of Authentic PR. She has worked as a successful executive for four Fortune 500 companies, responsible for the sales, marketing and launching of many products including new businesses for Intel including Eye On Market, Linksys and Cisco Systems VOIP solutions and TV stations for the ABC TV Network. Her experience is backed up by her undergraduate degree in Journalism and her MBA in International Marketing – both from New York University.

Mary Ann has spent much of the last 4- years helping organizations learn how to make a name for themselves without spending a fortune. She is all about ROI. She knows that marketing dollars are scarce so she develops and implements plans that can be measured. Her mantra is “If you can’t measure your marketing efforts, there’s no point in doing it.” She comes from a background that instills accountability & ongoing communication with clients and vendors. Follow Mary Ann on Twitter – @AuthenticPRPro

Follow These Tips Before Starting Male Enhancement And Be Guaranteed An Extra 1-4 Inches In No Time

Whatever size you are at right now is the size you were meant to have. Just from reading that you’re probably thinking that I’m about to go on some rant about how male enhancement doesn’t work. If so, then that is certainly not where I’m going here. The point I’m trying to make is that getting a bigger manhood is not so black and white as a lot of these companies out here want you to believe.

They want you to believe this myth because they want you to pull out your wallet and spend your hard earned money on their nonsense. My friend, if you don’t want to be swindled, if you don’t want to end up with side-effects, and if you want to increase the size of your manhood NO MATTER YOUR GENETICS, and turn your sex life around like never before, then I highly recommend you follow these 3 tips below. These tips will help put you on the right path to not only getting an amazing manhood and an improvement to your sex life, they will also ensure you get fast, consistent, and permanent results.


Forget about unnatural methods. If the method you are considering is unnatural (such as placing tools on your manhood, going in for surgery, or JUST popping some unproven enhancement pill), then I recommend you reconsider. Those methods are a surefire way to end up with side-effects, severe pain, a deformed penis, sexual issues (such as impotence), and believe it or not… even more.

What I recommend you do is to go natural and do natural penis exercises. Natural penis exercises are executed with just your hands and some natural lubrication. You simply download a program, follow the routines, and improve every aspect of your manhood.

By the way, the last sentence is one of the number one reasons why this method is so highly recommended… It enhances EVERY aspect of your manhood (sexual functions, length, girth, erection hardness, how big your flaccid size is, and even the overall health of your manhood).


Now that you know that exercising your manhood is not only the most natural way to go, but also the most effective, let’s talk about the choosing a program.

I cannot stress this enough… NOT ALL PROGRAMS ARE THE SAME. When looking for a penis exercise program, I strongly suggest that you ensure it has a good reputation, lots of satisfied users, and longevity. But besides that, there is one more thing I suggest you look for in a program that is EXTREMELY important…

Make sure that it contains a wide number of exercises for you to do!

There are many different types of exercises to do to ensure you improve every aspect of your manhood. However, there are also many different variations of workouts not just so you can enhance your overall manhood, but also because EVERY MAN IS DIFFERENT!

You may not respond well to a specific workout. The good programs will take care of you if that is the case. The reason why is because the good programs have lots of variations of workouts for you to do to ensure you get results. In fact, the program I went on actually has something called a “Hard Gainers” program. This step by step program is designed for men who have a difficult time growing due to genetics. And it definitely works… big time (pun intended).


Think about why you want to enhance your manhood… and keep thinking about it throughout the day… and everyday… until you reach your goals.

Why is that?

Well, natural male enhancement (such as natural penis exercises) is not some gimmick. This type of enlargement is 100% REAL. Therefore, it’s going to take patience, consistency, and dedication to ensure you get the results you are hoping for. What better way to ensure you stick with a goal than reminding yourself on constant basis WHY you are doing this?

Do you want to have more confidence in the bedroom? Do you want to make your partner reach multiple screaming orgasms? Etc.? Whatever your goal(s), embed them in your mind, and you should have no problem sticking with a natural method to enhance your endowment.

Bottom line, if you want to grow 1-4 inches bigger, increase your sex drive, last longer in bed, improve the health of your manhood, and more, then I strongly recommend you naturally exercise your manhood. When I finally decided to go the natural route and perform exercises, I added 2 inches to my size, my thickness increased, I’m lasting WAY longer before ejaculating now, my flaccid size is bigger (which is freaking awesome since I used to have the embarrassing *hidden* penis… lol), and my confidence has skyrocketed. Follow those tips above, and you can experience similar achievements… or perhaps even better.